The roots of the LG brand, “Lucky” and “Goldstar”

The LG we know today came from Lucky Chemical Co., Ltd., established in 1947. Chairman In-hwoi Koo initially named his company "Lucky" (which sounds like "Lak Hui," meaning giving joy to all) after the huge success of "Lucky Cream," Korea's first makeup cream. It was here that LG's first hit product became the company's name.

The "Lucky" brand became the face of Lak Hui Chemical, with hit products like "Lucky toothpaste." In 1974, due to the company and brand's success, Lak Hui Chemical changed its name to Lucky Co., Ltd. and grew into a leading chemical company.

Goldstar, founded in 1958, also played a huge role in LG's history. 
As the first electronics company in Korea, Goldstar developed many of the first pivotal electronic products in the country. Lak Hui and Goldstar quickly grew into the leading companies in their respective industries.

The Lucky Group, which consisted of 11 companies by the late 1960s, expanded its business horizon to include high-tech industries such as petrochemicals, energy and semiconductors, and more. It also expanded into construction, securities, distribution, insurance, and other service sectors. Along with this expansion, Lucky and Goldstar established many of their own affiliates. By 1983, the group name changed to "Lucky Goldstar."

The 1990s brought a new age of openness, globalization, and information. The name "Lucky Goldstar" was considered too long for international consumers. It was also necessary for the company to acquire a strong and vivid brand identity with an appropriate corporate image to survive in the rapidly changing business world.